35 North Canal Road
Architecture | Branding & Design, Signage & Wayfinding

“The history of a city is recorded not only in books, but also in its buildings. Buildings are a physical representation of lifestyles, predilections, technology, and crafts.”

35NCR is a shophouse developmental project residing near North Canal Road, which was part of the larger settlement around the Singapore River where the early trading commerce flourished.

The logo plays on the Chinese character ‘北’ (běi) which means ‘North’. We kept the logo to a minimum and clean, the vertical lines reflecting Singapore River.