Corporate Business | Corporate Rebranding

Make a Positive Change with PacificLight

PacificLight is a new Singapore-based power generator and electricity retailer committed to helping businesses effectively manage their energy need.  

The islandwide campaign was aimed at building a branding presence for PacificLight in Singapore businesses as well as preparation for future full retail competition.

To highlight the efficiency and cost savings of switching business energy to PacificLight, we empowered people about ‘making a positive change’, and ‘making the switch’.

Advertisements were created in the form of bus wraps, hoardings at mrt stations as well as a microsite, and collaterals for more information on the plans that PacificLight offered.