Corporate Business | Corporate Rebranding
Resources Management & Advisories (RMA) specialises in business process outsourcing for more than 15 years.
As RMA’s core message and value of 'Working Together Always', we worked closely with the staff and stakeholders to obtain insight into the company and culture.
The rebranding project served to keep them the company image up to date and better reflect upon their perceived value as an established company.
The process started with an internal and external audit – from interviewing the owner to stakeholders and staffs, as well as having branding workshops. The aim was to have an aligned vision of what they would like for the company.
The logo reflects a solid, sturdy, and reliable brand that is always striving for betterment as seen with the arrow on the top right.